The purpose of business, he points out, is not to take risks but rather to get something done.”. He dispels the myth of the risk-taking entrepreneur. The most successful business, your idea forĪ business, will grow from something that is deep within you, something that can’t be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. More recently, he founded Smith & Hawken, the premier mail-order garden tool company. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. He knows what he’s talking about he is his own best example of success.

Paul Hawken-entrepreneur and best-selling author-wroteįor those who set out to make their dream a reality. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to theĮconomy at the same time that the Fortune 500 companies are actually losing jobs. In fact, 1,000,000 businesses start in the United States every year.

“Nearly everyone harbors a secret dream of starting or owning a business.

Regeneration book paul hawken